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South Bay Homebuyers Eye 1% Mortgage Mirage Unless you Are Mark Zuckerberg

South Bay Homebuyers Eye 1% Mortgage MirageAs we’ve been pleased to point out before, South Bay mortgage interest rates are not just ‘low’ – that would be like saying Michael Phelps is a ‘good’...

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South Bay Real Estate Agent Rockstars and You

South Bay Real Estate Agent Rockstars and YouWe all know that in every field there is a vast difference between hiring an ‘okay’ employee versus a standout talent -- a real rockstar go-getter. It’s the...

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Retired or Not, Empty Nesters Have New Options

Retired or Not, Empty Nesters Have New OptionsThe ink has dried on your youngest child's diploma, and you and your spouse are now experiencing what had long seemed just a remote situation -- parenting...

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Discreet Path to Marketing South Bay Luxury Homes

Discreet Path to Marketing South Bay Luxury HomesAccording to the Reuters news service, the home market for those with high net worth incomes (HNWI) has remained surprisingly strong – even when there...

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No Calm to Follow South Bay Home Sales “Perfect Storm”

No Calm to Follow South Bay Home Sales “Perfect Storm”Last week, South Bay home sellers saw more than the usual number of reasons to look forward to this spring’s South Bay home sales selling season....

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Supply of South Bay Homes for Sale Struggles to Keep Pace

Homes for SaleSo the market’s recovering, interest rates are low, and you think you’re finally ready to buy a home? Not so fast. Buyers across the country are running into a new roadblock: there don’t...

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Why Some For Sale By Owners Fizzle!

For Sale By Owners WoesIn the business publishing world, one of the most reliable bestseller categories is Marketing and Sales: How to Sell This, or Tips for Selling That. Selling may be a complicated...

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South Bay MLS is a Network at Your Disposal

You and the MLSIf you are selling a home in the South Bay this year, even in the improving market you certainly know there is a great deal more to it than sticking a sign in your front yard. It will be...

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South Bay Home Listings Remodel No-No’s

South Bay Home ListingsWe all do a mental survey before preparing to enter our home in the South Bay home listings. We ask ourselves something like, what should I improve that will pay for itself?Since...

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